Template
NPS in 2 questions
The survey people actually answer: the 0–10 score and a single open question. The AI reads the whys and tells you what moves the number.
Who it's for: Any product or service that wants to measure recommendation without burning customers out.
No card · Opens already built in your editor
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Would you recommend our product or service? (0 = not at all, 10 = definitely) *
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What's the main reason for your score?
When to use it
- You want to measure recommendation recurrently and long surveys are burning out your customer base.
- You need ONE metric comparable across quarters, products or stores — plus the why behind it.
- You send the survey after every purchase or closed ticket, and every second of friction costs responses.
What's inside and why
- Would you recommend…? (0–10)
- The canonical NPS question with its standard scale: comparable with any industry benchmark and across your own waves.
- What's the main reason for your score?
- The only open question — and the one worth the price: the AI separates promoter and detractor reasons and tells you what moves the number.
Tips to get the most out of it
- Don't add a third question. This template's magic is its response rate; every extra field erodes it.
- Send it at the same moment of the cycle every time (after delivery, after support): measuring at different moments makes waves incomparable.
- Segment the whys by score: what the 9–10s say is your marketing message; what the 0–6s say is your backlog.
Frequently asked questions
How is NPS calculated?
Percentage of promoters (9–10) minus percentage of detractors (0–6); passives (7–8) don't count. It ranges from −100 to +100. With 50 responses you have a decent read; under 20, treat it as directional.
Why only two questions?
Because NPS lives on response rate: a 30-second survey gets answered by busy, happy people — not just the angry ones with time. Respondent bias ruins more NPS programs than any calculation error.
How often should I measure?
Transactional (after each purchase/ticket) or relational (quarterly): pick one and stick to it. Mixing both in the same series makes the numbers incomparable.